FOXNews.com – Playboy for the PC: All 636 Playmates on One DVD Box Set – Business And Money | Business News | Financial News
NEW YORK — Playboy magazine has occupied a special place in the closets and under the mattresses of men for more than 50 years.
But the magazine’s mix of famous authors, celebrity interviews and naked women has been struggling to make a profit and is now turning to DVDs in hopes of finding fresh revenue.
Playboy Enterprises Inc. (PLA) struck a deal to let a private publishing company, Bondi Digital Publishing, develop a series of six DVD box sets that will contain all 636 back issues.
“It’s kind of like the new version of microfilm,” said Bondi co-founder David Anthony.
Bondi and Playboy did not disclose terms of the deal. Bondi, which also was involved in Conde Nast’s project to digitize back issues of The New Yorker magazine, will produce the DVDs that will retail for $100 in October, he said.
The move marks Playboy’s latest attempt to make money from its bunny brand, after the magazine has become a household name that people know, but few read.
Circulation at the magazine, which once featured Anna Nicole Smith, has plunged to about 3 million in 2007 from about 7 million in the 1970s when actress Dorothy Stratten was a playmate.